Human Design Marketing: Pricing, Timing & Aura

Your breakthrough starts with the next decision. ✨

You wrote the post. You built the offer. You hit publish and heard crickets. Most coaches respond by doing more: more posts, more DMs, a lower price. Then the silence gets louder.

Here's what we've seen after two decades of coaching 1,500 leaders. The problem is rarely effort. Usually, your selling style is fighting your design. Human Design gives you a map for that friction, and this course focuses on three levers: pricing, timing and aura.

🧭 Your Aura Sells Before Your Copy Does

People feel you before they read you. In Human Design, each type carries a distinct aura, and that aura shapes how buyers respond.

Generators and Manifesting Generators (roughly 70% of people) have an open, enveloping aura. You pull people in. Your best marketing shows you lit up and working, because your energy is the proof.

Projectors (about 20%) have a focused, penetrating aura. You see one person deeply. Broadcasting to thousands feels flat because, for you, it is flat. Your strongest channel is depth: a sharp audit, a detailed case study, or a single post that names someone's exact problem.

Manifestors (about 9%) carry a closed, repelling aura. That sounds harsh. In practice, it means you start things and people need a heads-up. Announcing your launch early and plainly will do more for you than any funnel.

Reflectors (about 1%) have a sampling aura. You mirror your community. Your marketing works when the room you're in is healthy.

Try this today. Write one sentence describing how people feel after a call with you. That sentence is your aura talking. Put it at the top of your sales page.

💼 Pricing That Matches Your Energy

Pricing is energetic data. A price that doesn't fit makes you hesitate on sales calls. Buyers sense that hesitation instantly.

Here's a pattern we see often. A Projector charges $97 for a group program, then burns out answering questions from 40 people. The same Projector charges $1,500 for six one-to-one sessions, takes 5 clients, and feels recognized. The revenue is similar. The energy is not even close.

Generators often find the opposite. They thrive on volume and repetition, so a $47 workshop run every month can outperform one expensive package.

Here's a quick test. Say your price out loud three times and notice your gut. A Sacral "uh-huh" or a calm, settled body means it fits. A tight chest means you've priced yourself for someone else's design.

🌱 Timing Follows Your Strategy

Most launch advice runs on the calendar: Black Friday, January, the end of the quarter. Human Design runs on your Strategy.

Manifestors inform, then act. Generators wait to respond, so their best offers come from what clients already ask for. Manifesting Generators respond, then move fast, and they're allowed to skip steps. Projectors wait for recognition and invitation. That means building visibility first and pitching second. Reflectors give big decisions a full lunar cycle, about 28 days.

That last one changes everything for a Reflector. Cramming a launch into a 7-day window works against your design. Giving it 28 days of sampling and feedback works with it.

Your homework: look at your last three offers. Mark which ones started from your Strategy and which started from pressure. Then compare the results. Most people see the pattern in about five minutes.

🤝 The Mini-Formula: Aura → Price → Timing

Put the three levers together and you get a simple sequence.

Aura → Price → Timing

1. Aura: name how people feel around you, then lead with that.
2. Price: set a number your body agrees with.
3. Timing: launch when your Strategy says go, not when the internet does.

Get the order right and the copy gets easier. You stop writing to convince. You start writing to describe.

🚀 What You'll Work On in the Course

Pricing, Timing & Aura walks you through each lever with your own chart open. You'll identify your type and aura. You'll test your current prices against your design. Then you'll build a launch rhythm that fits how you actually make decisions.

We keep it practical. Every lesson ends with one change you can make to your marketing that same week.

This course is for coaches and creators who've done the work and still feel like they're shouting into a void. You don't need more tactics. You need tactics that match how you're built.

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An Exponential Coach creation. Two decades, 1,500 leaders, one shared mission: growth.