Identity by Design: Becoming the Person Who Does That
Cast the Daily Votes That Rewrite Who You Are
Powered by the Exponential Coach Methodology 🧭
Awareness → Authenticity → Action. Every course is built on the same proven loop that has guided 1,500+ leaders from stuck to unstoppable.
You keep saying you'll change, but you're still living like the person you used to be. 🧭
Identity by Design: Becoming the Person Who Does That
Identity by Design is a 14-day course that closes the gap between who you say you are and who you actually show up as. You'll move from vague aspirations to a concrete identity statement, then cast 14 daily identity votes through real action. This is the Awareness → Authenticity → Action formula applied to the most powerful lever you have: the story you tell yourself about yourself.
Six shifts. One new you. 🌱
One clear sentence defining who you're becoming, tested against your real life.
Two weeks of deliberate actions that prove your new identity to yourself.
A repeatable system for aligning daily behavior with long-term self-concept.
Know exactly where you're performing versus being, and where to close gaps.
Build your future self on what you're naturally good at, not borrowed ideals.
Track identity votes visually so you see evidence accumulating in real time.
- You're tired of the gap between your LinkedIn bio and your actual daily experience
- You've done the goal-setting, now you're ready for the deeper identity work underneath
- You want to become someone, not just achieve something, and you're willing to practice daily
- You're growth-minded enough to tolerate discomfort when old and new identities collide
- ✕ You're looking for affirmations and vision boards without the daily action requirement
- ✕ You want someone else to tell you who you should be instead of designing it yourself
- ✕ You're not ready to let go of identities that no longer serve you but feel safe
A curriculum designed to move you 🧭
Audit the identity votes you're already casting. Map the gap between aspiration and action. Surface the hidden rules driving your current self-concept.
Craft your target identity statement. Distinguish borrowed identities from chosen ones. Align your new identity with your actual strengths and values.
Design micro-actions that prove your new identity. Build the daily voting ritual. Handle the discomfort when old patterns resist the new you.
Install identity tracking. Navigate identity conflicts in relationships and work. Write the evidence journal that makes the shift undeniable.
Coach
The Exponential Coach 🤝
The Exponential Coach has spent 20 years helping high-performers close the gap between who they are and who they're capable of becoming. With 1,500+ leaders coached across 7 life domains, the focus has always been the same: identity precedes behavior, and behavior under pressure reveals identity. This course distills two decades of identity-work into 14 days of structured practice.
What makes this approach different: you won't write a vision statement and hope. You'll define a target identity, then vote for it 14 times through concrete action. By the end, you'll have proof—not just belief—that you're becoming the person who does that.
Growth, in their own words 💖
Composite student voices representing typical outcomes.
"I spent years saying I was a leader, but my calendar said I was a firefighter. This course gave me the identity-action framework to finally close that gap. Three weeks later, my team noticed the shift before I said a word."
Michael Chen, Product Director, Berlin (composite student voice)
"The persona audit was brutal and necessary. I saw exactly where I was performing confidence instead of living it. Casting daily identity votes felt awkward at first, then it became the most honest thing I do all day."
Sarah Okafor, Consultant, London (composite student voice)
"I've done a dozen personal development courses. This is the first one that made me prove the change to myself through action, not just journal about it. The identity statement I wrote on Day 3 is now printed on my desk."
Lars Svensson, Entrepreneur, Stockholm (composite student voice)
FAQ ☯️
What if I don't know who I want to become yet?+
The course starts with discovery, not a blank page. You'll audit the identity you're already living, surface what's working and what's borrowed, then design from there. By Day 3 you'll have a draft target identity, and the rest of the course refines it through action.
How much time does this take each day?+
Morning topic: 3 to 5 minutes. Daytime task: 10 to 20 minutes woven into your real day. Evening recap: 2 minutes. You're not adding a second job—you're being deliberate about actions you'd take anyway.
What if my daily actions contradict my new identity?+
That's the point. The course teaches you to catch those moments in real time and choose differently. You won't be perfect—you'll cast 14 identity votes over 14 days, and even 10 out of 14 creates momentum most people never experience.
Can I do this course while working full-time?+
Yes. Every task happens inside your existing day—meetings, emails, decisions you're already making. This isn't a retreat. It's identity work embedded in real life, which is the only place identity actually changes.
What's the difference between this and goal-setting?+
Goals are about doing. Identity is about being. You can hit a goal and still feel like an imposter. This course rewires the operating system—who you are at the level of self-concept—so the goals become natural expressions of identity instead of willpower projects.
About this course
Curriculum
- The Person You Already Are on Autopilot
- Outcomes Lie, Identities Don't
- The Stories You Cast Yourself In
- Evidence Is a Choice You Make
- The Gap Between Who You Are and Who You Act Like
- Small Votes, Loud Results
- Drafting Your Target Identity Statement
- From Statement to Standing Vote
- The Two-Minute Identity Rule
- When the Old Self Fights Back
- Environment Votes Louder Than Willpower
- Midpoint: Counting the Votes So Far
- Becoming Someone Under Pressure
- The Person Who Does That, For Good