Price It: Your First Pricing Decision Without Fear
Set a Value-Based Price and Say It Out Loud
Powered by the Exponential Coach Methodology 🧭
Awareness → Authenticity → Action. Every course is built on the same proven loop that has guided 1,500+ leaders from stuck to unstoppable.
You built something people want, but every time someone asks the price, your voice drops and you apologize 💸
Price It: Your First Pricing Decision Without Fear
Price It walks you through your first real pricing decision using the framework that turns guesswork into confidence. You'll build Awareness of what your offer actually solves, anchor it in the Authenticity of the value you create, and take Action by saying your price out loud to a real person without flinching. Seven days, one clear number, zero apologies.
Six shifts. One new you. 🌱
Not a guess, not industry average. A number tied directly to the problem you solve.
Word-for-word phrasing you can use when someone asks what it costs, no hedging required.
You'll say the number, pause, and let the other person respond without filling the silence.
The three reasons your price is fair, written down so you stop reinventing it every time.
By Day 7, you'll have pitched your price to a real person and captured what happened.
The same process works for your second offer, your tenth, and every pivot in between.
- You've built or are building your first offer and need to put a price on it this month
- You're tired of undercharging because you're afraid of scaring people away
- You want a pricing decision based on value, not vibes or panic
- You're ready to have real money conversations with real humans, not just think about pricing in theory
- ✕ You already have paying customers and are optimizing pricing strategy across multiple tiers
- ✕ You're looking for advanced SaaS pricing models or enterprise negotiation tactics
- ✕ You think pricing is just cost-plus-margin and you're fine with that
A curriculum designed to move you 🧭
Map the problem your first customer will pay to fix. Distinguish between features you're proud of and outcomes they'll open their wallet for. Build your value anchor before you touch a number.
Anchor your price in the transformation you create, not the hours you worked or what competitors charge. Write your pricing rationale in plain sentences a skeptical buyer would believe.
Script your pricing conversation, practice it with a friend, then pitch a real prospect. Learn to pause after stating your price instead of filling silence with discounts.
Debrief your first pricing conversation, capture what worked and what surprised you, and lock in your pricing decision ritual for every offer that follows.
Coach
The Exponential Coach 🤝
The Exponential Coach has spent two decades helping founders move from idea to revenue without losing their nerve. After building and exiting three businesses, they now guide first-time entrepreneurs through the decisions that feel impossible when you're doing them alone: pricing, positioning, and the first difficult conversations that turn prospects into customers. Their philosophy: confidence comes from clarity, and clarity comes from doing the work in public, not in your head.
They've trained over 1,500 leaders across business development, self-growth, and relationship domains. This course distills the pricing frameworks they've used with hundreds of founders who were stuck exactly where you are now: holding something valuable and terrified to name its price.
Growth, in their own words 💖
Composite student voices representing typical outcomes.
"I had a number in my head for weeks but kept chickening out. Day 5 gave me the exact script I needed. I said my price to a prospect on Day 6, didn't discount, and she said yes on the spot. I almost cried."
Lena M., Brand Strategist, Berlin (composite student voice)
"This course made me realize I was pricing my time, not my outcome. I tripled my original number, used the rationale framework from Day 4, and closed my first client at the new price within 10 days. It felt like magic but it was just clarity."
Raj P., Fractional CFO, London (composite student voice)
"I've been 'almost ready to launch' for six months because I couldn't pick a price. Price It forced me to stop theorizing and actually talk to a human. I have a signed contract now. That's the whole review."
Sofia K., UX Consultant, Vienna (composite student voice)
FAQ ☯️
What if I have no idea what my offer is worth?+
That's exactly why this course exists. You'll build your pricing from the ground up using the value-anchor method in Days 2 and 3. No prior pricing knowledge required, just honesty about the problem you solve.
Do I need to have customers already?+
No. This course is designed for your first pricing decision, before your first sale. You'll practice on a real prospect by Day 6, but you don't need existing revenue to start.
What if my price feels too high and I scare people away?+
Day 5 teaches you how to test your price in a real conversation without committing to it forever. You'll learn to read the room, hold your ground, and adjust based on real feedback, not fear.
Can I use this if I'm selling a service, not a product?+
Absolutely. The framework works for coaching, consulting, design, strategy, or any offer where you're the main ingredient. Most of the examples are service-based founders.
What if I finish the course and still want to change my price?+
You'll have lifetime access and a decision ritual you can repeat every time you evolve your offer. Pricing isn't set-it-and-forget-it. This course gives you the confidence to decide, test, and adjust without spiraling.
About this course
Curriculum
- The number that scares you
- Cost-plus is a trap
- The value your buyer actually gets
- Anchor to the outcome, not the market
- Choosing your number out loud
- Handling the flinch and the pushback
- Say it to a real buyer